From Courtroom to Livestream: Exploring the Key Influencers Driving Lawyers’ Adoption of Live Broadcast Platforms

Last Updated on March 30, 2024 by Ranking

Live broadcasting is a free and efficient way to advertise. It has become a dedicated advertising channel for law firms to obtain clients. With the advent of the digital economy era, there is more and more lawyer data and information on the Internet. Senior lawyers share their legal skills through the live broadcast, which not only promotes the overall professional ability of all law firms.
Plenty of live broadcast platforms attach great importance to the closed loop of pan-knowledge content production to consumption. It is understood that in addition to live broadcast rewards, lawyers can also increase their income through book sales, paid courses, and online communication and offline meetings with clients. The increase in income enables lawyers to produce high-quality content for clients.
Performance expectancy construct was measured using three items based on Sun, Dedahanov, Shin, and Kim (2019). The items are: 1. Using live broadcast platforms can sometimes help overcome the troubles in daily law work. 2. It is easy for me to become skilful at using live broadcast platform. 3. In general, most people welcome live broadcasting platforms.
To increase the lawyers’ trust to live broadcast platforms, it is suggested to establish a live broadcast platform trust index. When platform’s trust index is high, lawyer’s business rights and interests will have more protection. Live broadcast platforms and lawyers need to cooperate to provide professional content that meet users’ aesthetic expectations. Future research should study the acceptance of lawyers’ live broadcasts from the perspective of clients.